This week I just started a new intrapreneur experience. Accor is one of the main partner of Techstars Paris along with Air Liquide, Total, FDJ, Gefko…
All companies are looking for new ways to innovate. To do so it is important to get out of the daily routine and make your brain available for creativity. There are ways to incentivize your brain to do so. This is called (amongst other things) design thinking. How do you work with a canvas that will unleash your inner creativity.
At Techstars we have started to do so by learning to build a lean canvas. This is your framework on top of which you will be able to plug all bricks of your product until you see the big picture.
On top of this canvas the main goal is to make sure that you do solve a real problem and you have the right pain point to address. This means gathering information from the potential customer that you have in mind. Make sure that clients are actually interested in your solution.
It’s only when you manage to define precisely your problem, that you can start gathering information about your potential product. Do not narrow your mind too quickly. Even though your guts are telling you that you have the correct solution, you should keep your mind open, listen carefully to what your users are saying.
When this will be clear enough, it is time to get your prototype out in the field and make sure your target do enjoy your product. The earlier you start testing the easier it will be to pivot if needed.
More to come in the coming weeks.