Category: webdesign

J’ai participé au club contentsquare ce matin. C’est une entreprise qui propose un service d’analyse des visites de votre site web ou app via une interface graphique. C’était l’occasion ce matin d’entendre le responsable produits de Payfit ainsi que celui de Weekendesk.

J’ai apprécié la présentation de Sébastien Levaillant qui vient de rejoindre Payfit. Il ne s’est pas concentré sur les outils à utiliser dans le produit, mais bien sur l’importance de comprendre le contexte, l’univers dans lequel le service évolue. Globalement l’expérience utilisateur découlera du travail d’optimisation de la culture d’entreprise. Si l’organisation va dans un sens positif, cela permettra de mettre en place les process et les outils qui aboutiront à un produit / service plus efficace et non l’inverse.

Puis Alexandre Duarte est venu présenter l’organisation de weekendesk. Présentation plus factuelle sur l’organisation produit. Beaucoup de classiques du genre (squad, itération, design thinking, agilité). La partie Data semble difficile à appréhender, d’un côté cela semble être l’alpha et l’oméga de l’objectivation, mais en parallèle il faut aussi savoir laisser tout ça de côté. Le vocabulaire se complexifie (data analyse, data scientiscist…) mais cela ressemble beaucoup à utiliser google analytics pour trouver quelle page converti le moins !

Merci à Contentsquare pour l’invitation !

This week I just started a new intrapreneur experience. Accor is one of the main partner of Techstars Paris along with Air Liquide, Total, FDJ, Gefko…

All companies are looking for new ways to innovate. To do so it is important to get out of the daily routine and make your brain available for creativity. There are ways to incentivize your brain to do so. This is called (amongst other things) design thinking. How do you work with a canvas that will unleash your inner creativity.

At Techstars we have started to do so by learning to build a lean canvas. This is your framework on top of which you will be able to plug all bricks of your product until you see the big picture.

On top of this canvas the main goal is to make sure that you do solve a real problem and you have the right pain point to address. This means gathering information from the potential customer that you have in mind. Make sure that clients are actually interested in your solution.

It’s only when you manage to define precisely your problem, that you can start gathering information about your potential product. Do not narrow your mind too quickly. Even though your guts are telling you that you have the correct solution, you should keep your mind open, listen carefully to what your users are saying.

When this will be clear enough, it is time to get your prototype out in the field and make sure your target do enjoy your product. The earlier you start testing the easier it will be to pivot if needed.

More to come in the coming weeks.

Article en anglais, la traduction arrive :)

1. Setup the Ruby NodeJs environment

If you are interested in give it a shot, here is a step by step in order to make it work on a Windows PC:

• First you need to have Ruby installed on your machine: http://dl.bintray.com/oneclick/rubyinstaller/rubyinstaller-1.9.3-p545.exe?direct
• Then you will need to install NodeJS: http://nodejs.org
• Then install Git for Windows http://msysgit.github.io. While you are prompt for it select Run Git from the Windows Command Prompt

Everything else works in a command prompt:

• So clic on “start” icon and search for cmd.exe and launch it,
• As it is a ruby environment we will have to install a few things:
  • copy paste gem update –system and press enter & wait
  • copy/paste gem install compass and press enter & wait
  • copy/paste npm install -g claymate and press enter & wait